Chimborazo is a brand born in 2017 of Francesco Rubini’s idea. An intuition which unifies a three family generations experience in fashion business, to his passion for nature, travel and discovery of exotic and uncontaminated places.
Francesco is both an Italian fashion businessman and a born explorer. He visited all continents, travelled the world most fascinating roads and saw wild places. This inclination towards discovery has characterized his personal approach to fashion industry. In fact, production processes, technologies, details attention and the only use of high quality materials, become the expression of a sustainable, environmental friendly, comfortable and colorful fashion.
“Our answer to “why did you choose this name?” is because we were inspired by a volcano in Ecuador, the Chimborazo.This volcano, measuring form the center of the earth, is the highest mountain in the world; his peak being the closest point to the Sun. We were enlightened by this truth, because it revealed a different and new point of view on nature. An always evolving perspective, which we use everyday in our will to research and protect our planet.”